Digital presence has become so important in recent years that it seems that if a company is not on the Internet, it does not exist. That is why the website has become so important in maintaining and growing a business and has become more of a necessity than a luxury.
Many entrepreneurs, especially small businesses (SMEs) still believe that it is unnecessary to invest in a website, either because they consider that their business is not big enough, because they are local businesses, or because they believe that having a presence on social networks is more than enough.
And while it is true that a presence on social media such as Facebook, Instagram, TikTok or any other profile helps to give visibility, investing too much effort in a single channel that in the end is not your own, is a bad strategy that can limit business opportunities.
Why should you have a website?
To begin with, it is important to know that more than half of the world’s population are active Internet users, which means that there is no better way to promote a business than being on the Internet. Beyond the reach that having a website allows, and to show yourself as an updated company in the market, there are other benefits to consider in order to maintain and grow in the market.
You probably have enough revenue and customers at the moment, but what will happen to your business when the percentage of online purchases continues to grow? Will you be able to stay afloat? Remember that your potential customers are already online.
To give you more context, here are some reasons why having a website will be good for your business, even if you are an SME.
More customers, more sales
With a website, your business automatically opens the door to new markets, new customers who can buy your product or service. Today’s consumers, before purchasing a service or good, do a search on the Internet. Imagine what happens if you’re not there.
In addition, a website puts you in the same competition as other companies bigger or smaller than yours, so you can grow exponentially if you set your mind to it.
Customer Service
Customer service is one of the pillars that we must take care of and attend to for the prosperity of any business. A web page allows you not only to keep your site updated to keep your customers and potential customers informed, but also allows you to communicate with them. From your website you can address concerns, requests and learn about the behavior of your audience.
Credibility and Authority
The greater the number of resources, the better image for the company or business in the eyes of the customer. Having a professional website, even if the business activity is local or face-to-face, greatly increases credibility. A website is the extension of your business and will enhance your brand authority online and offline.
Cost-benefit
No other media has so much coverage and so much permanence over time. Investing in a website is investing in a type of informative advertising that can reach all parts of the world and permanently. In addition, maintenance costs are low and in return sales are generated through it, even when you are sleeping or resting, because a website works 24 hours a day, all year round. For this reason, a website is an investment and not an expense.
Conclusions
A website is a good idea for your business. If you don’t have a website, it is almost impossible for new customers to find you in search results, to check reviews of your products or services, or even to contact you.
As we mentioned, a website is more than just the reach, it is a window of opportunity for all types of businesses and even more so for those that are just starting out because it allows them to advance at an accelerated pace, which would be more complicated and costly in a traditional strategy.
Now that you know more about the importance of having a website, and you want to start your digital business, but you don’t know where to start, you can schedule a free appointment here with one of our experts, who will help you make the best decision.
Read also: Questions you should ask yourself before building your website.
