In today’s dynamic business ecosystem, speed is a competitive advantage, but speed without direction is a waste of resources. Many entrepreneurs and innovation managers fall into the trap of building overly complex products that, upon launch, fail to address the user’s actual needs.
At EtyaLab, we’ve perfected a framework designed to break this cycle: creating an MVP (Minimum Viable Product) in just 6 weeks. Here’s how we do it.
Why an MVP and why 6 weeks?
An MVP isn’t an “incomplete” product; it’s the most simplified version of your idea that allows you to gather the maximum validated learning with the least effort. We chose the 6-week cycle because it’s the “sweet spot” between extreme agility and delivering a robust, functional solution.
Our Roadmap: The Sprint to Success
Phase 1: Discovery and Definition (Week 1)
Before writing a single line of code, we need to understand the “why.” In this phase, we conduct Product Discovery sessions to:
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Identify the user’s main problem.
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Prioritize “must-have” features over “nice-to-have” features.
Phase 2: Experience Design and Prototyping (Week 2)
Powerful software is useless if it’s not intuitive. Our UX/UI team creates navigable prototypes that allow you to visualize the application flow. This reduces friction and ensures the development team has a clear build guide.
Phase 3: Agile and Iterative Development (Weeks 3 to 5)
This is where the magic happens. We divide development into Sprints.
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Total transparency: Use agile methodologies that allow you to see real progress every week.
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Quality code: We apply international programming standards to ensure the MVP is scalable in the future. We don’t build “disposables,” we build solid foundations.
Phase 4: QA, Testing and Deployment (Week 6)
The final phase focuses on breaking the system before the user does. We conduct load, security, and usability tests. Once these are passed, we deploy it to the cloud, making your product market-ready.
The benefits of trusting experts in Custom Software Development
Launching an MVP with an ally like EtyaLab allows you to:
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Reduce Time-to-Market: Get to market before your competition.
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Optimize the Budget: Invest in what truly generates value, based on real user data, not assumptions.
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Guaranteed Scalability: Your MVP is born with an architecture prepared to grow as your business expands.
Key Fact: According to studies of the Lean Startup methodology, companies that iterate their products based on early feedback are 50% more likely to succeed in the long term.
Food for thought
Building software isn’t just about writing code; it’s about solving business problems. At EtyaLab, we combine our technical expertise with a strategic vision to ensure your digital transformation is a success from day one.
Do you have a business idea you want to validate? Schedule a consultation session with our experts here and let’s transform your vision into a real product in less than two months.




