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HOW TO STRENGTHEN AN E-COMMERCE BUSINESS AND STAND OUT FROM THE COMPETITION

SUSANA LAU ETYALAB

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E-commerce presents several differences in relation to traditional sales, however, the digital environment and the real one has in common: the need to establish a competitive advantage to overcome the competition.

This competition is characterized by several factors such as your product, the price, the shopping experience, and the added value, which is ultimately responsible for attracting the customer’s attention.

Having a presence on the Internet means having no geographical barriers to reach your consumers. Because, while a physical store is limited to those who pass through its door, e-commerce accesses practically everyone connected to the Internet.

How to drive competitive advantage to outperform the competition with 3 key actions:

The expansion of the market increases competition, which requires a differentiation effort in your segment or niche, for this you need to evaluate the following key points, which will make you find the added value of your market:

  • Market and Competition Analysis: Define your market, your target audience and your main direct and indirect competitors and their strategies. What are your strengths and weaknesses and how can you enhance them.
  • Cost Advantage and Differentiation: Analyze your competitors’ prices and the benefits they offer to their customers. Evaluate the different possibilities that may represent the difference, and work on them until they are fully defined.
  • Online Presence and Positioning: Focus your marketing efforts on satisfying your target’s needs and getting to know them. Create the appropriate digital channels to connect, monitor and analyze the results of each action.

Read also: Benefits of having an online presence.

The importance of the design and usability of your e-commerce platform to highlight your Virtual Shop

Design is one of the most important aspects in the online environment. Especially in e-commerce, where it is vital to offer confidence to the customer.

It is not enough to transfer your brand identity or business to the digital environment, it is required to integrate decisions at the level of architecture and usability, which prints the personality of your brand, conveys your philosophy and provides an adequate shopping experience, thinking about your target audience.

An advanced web design, adapted to your activities and that fits perfectly with the needs of your audience. It must be responsive, agile and robust, but easy and simple to administer. To ensure an optimal experience for you and your customers.

There is no generalist design from which good results can be derived without understanding the nature of a business. So, ensuring the best formulas for your online store is a challenge. We can work together on this!

Meet here with an expert to solve all your doubts.