SEO (Search Engine Optimization), is the set of techniques focused on organic search results, that is, that are not paid, to position a website, increasing its traffic and making it appear in the first results in search engines, helping you to achieve your business objectives.
Important factors in SEO
Content:
It is key to positioning a website. Because, through it, you can offer useful and quality information to your audience segment. In addition, it can respond to the user’s search intent. That is to say, including in your texts keywords related to what you offer, will make search engines show your page to those search results; attracting quality traffic to your website.
User Experience:
For a brand to be successful, it must value a strong user experience as its core value proposition. Satisfying the navigation through a website, that the operation and organization are optimal and that the content solves their concerns and expectations, will make that user not only become a potential customer, but an ambassador of your brand, to the point of sharing your website on their digital channels and leave comments.
Web Performance:
The loading of the web is an important reason when it comes to ranking your site, because you can have optimized your content and design, but if a user has to wait for the site to load, what he will do is abandon the page increasing the bounce rate, affecting any SEO effort. In addition, you should make sure that the site is responsive, that is, that it can be viewed from any device. This increases the user experience and therefore the positioning.
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