{"id":11274,"date":"2024-01-16T02:01:43","date_gmt":"2024-01-16T07:01:43","guid":{"rendered":"https:\/\/etyalab.com\/proyectos\/mercadito\/"},"modified":"2026-05-21T18:12:42","modified_gmt":"2026-05-21T23:12:42","slug":"mercadito","status":"publish","type":"proyectos","link":"https:\/\/etyalab.com\/en\/proyectos\/mercadito\/","title":{"rendered":"Mercadito"},"content":{"rendered":"<h3 data-path-to-node=\"3\">Mercadito App \u2013 Connecting Agriculture with the B2B Market<\/h3>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Design and development of native mobile application for iOS and Android (Internal Spin-off of EtyaLab).<\/b><\/p>\n<h4 data-path-to-node=\"5\">The Project Challenge<\/h4>\n<p data-path-to-node=\"6\">The agricultural sector in Panama has historically faced logistical and intermediary challenges that make it difficult for producers to sell their harvests directly at fair prices. EtyaLab&#8217;s objective was to create its own technological solution that would serve as a direct sales platform, eliminating communication barriers and automating the supply and demand process for agricultural products. <\/p>\n<h4 data-path-to-node=\"7\">The Technological Solution<\/h4>\n<p data-path-to-node=\"8\">We developed <b data-path-to-node=\"8\" data-index-in-node=\"14\">Mercadito<\/b>, a comprehensive mobile marketplace designed for Android and iOS platforms. The application was conceived using the <b data-path-to-node=\"8\" data-index-in-node=\"155\">Scrum <\/b>agile methodology, which allowed for rapid and efficient iteration based on direct feedback from users in the sector. <\/p>\n<p data-path-to-node=\"9\">The application allows agricultural producers to register, create their digital catalog, and publish the availability of their products in real time. Although initially launched with a hybrid approach, the platform evolved into an <b data-path-to-node=\"9\" data-index-in-node=\"257\">exclusively B2B (Business to Business) model<\/b>, optimized to connect farmworkers with retailers, restaurants, hotels, and distributors that require fresh, high-quality raw materials. <\/p>\n<h4 data-path-to-node=\"10\">Key Features and Results<\/h4>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Agricultural Inventory Management<\/b>: Intuitive interface adapted for the producer to easily update stocks and prices from the field.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Commercial Geolocation<\/b>: Enables corporate buyers to discover and contact nearby local producers to optimize the supply chain.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">Agile Methodology<\/b>: Development under Scrum ensured clean, scalable code and a smooth user experience (UX).<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"12\">Today, Mercadito represents a success story that demonstrates the potential of EtyaLab&#8217;s technology to transform traditional agricultural marketing into an agile and efficient process.<\/p>\n","protected":false},"featured_media":10592,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-11274","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mercadito | EtyaLab<\/title>\n<meta name=\"description\" content=\"Mercadito App: B2B mobile application from Etyalab that connects buyers with agricultural producers, developed on Android and iOS using 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