Kanban: The Workflow Your Software Development Project Needs

If you’ve ever worked on a software project and felt like things were slipping through the cracks—tasks getting lost, unclear priorities, missed deadlines—you’re not alone. The problem isn’t the team. The problem is lack of visibility. That’s why at EtyaLab, we rely on the Kanban method as a core part of how we manage every […]

WHY A WEBSITE IS NECESSARY, EVEN FOR SMALL BUSINESSES

página web empresas pymes

Digital presence has become so important in recent years that it seems that if a company is not on the Internet, it does not exist. That is why the website has become so important in maintaining and growing a business and has become more of a necessity than a luxury. Many entrepreneurs, especially small businesses […]

EVERYTHING YOU NEED TO KNOW TO START YOUR ECOMMERCE FROM SCRATCH

ecommerce

Where to begin an ecommerce? The first thing you should do is an internal assessment of your business, regardless of its size or stage. This is the first step in identifying short-, medium- and long-term needs. Then, elaborate on the following seven steps: 1. Sets the product or service: As with any traditional business, this […]

LEARN TO COMMUNICATE WITH YOUR AUDIENCE, USING THE RIGHT E-COMMERCE CHANNELS

Customer service is key to attract, convert, sell and retain customers. Communication channels are means through which we exchange messages with other people. This definition serves as a starting point to know the types of communication channels that your e-commerce should use, according to your audience. Through them you can: Introduce new products or services. […]

HOW TO STRENGTHEN AN E-COMMERCE BUSINESS AND STAND OUT FROM THE COMPETITION

Boost your business now! E-commerce presents several differences in relation to traditional sales, however, the digital environment and the real one has in common: the need to establish a competitive advantage to overcome the competition. This competition is characterized by several factors such as your product, the price, the shopping experience, and the added value, […]

BENEFITS OF HAVING AN ONLINE PRESENCE

What is an online presence? Online presence is the existence in digital media, that is, being visible to our customers and future customers on the Internet. Whether through social networks, websites, online stores, emails or any action aimed at creating and building a digital identity. One of the most relevant factors for the success of […]